Photos: People Who Rebounded from Early Failure
Lions of Business Who Had Early SetbacksDisney CEO Robert Iger likes to talk about the “Disney difference,” that special bit of magic that sets his company apart from other media conglomerates. The company enjoys “unrivaled” success in selling global franchises, he told shareholders in 2008. CEOs are wont to brag, but in this case Iger is stating facts. Disney has demonstrated a consistent ability to turn almost anything it touches into a cash machine, with Toy Story 3, this summer’s megahit, the latest example.
The go-to explanation for why the Disney empire is so successful—valued at $68 billion—is its intellectual property. No other company has such a stockpile of well-known, cute, family-friendly, and highly marketable characters. But analysts like to point out that it takes more than a stockpile to do what this giant has done. Hand each of the global media companies “an equivalent piece of content, [and] Disney would make the most money pound for pound,” says Anthony DiClemente, an analyst at Barclays Capital. The reason: Disney has had decades of solid experience in the logistics of how to make a product—whether it’s a TV series or an animated film—how to ship related merchandise, how to price said merchandise, and how to market all of the above, anywhere in the world. The result is a series of successful projects conceived, built, and sold through Disney’s various branches. Leggi articolo
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